A recent Brookings Institute report states that, “almost two-thirds of millenials said they would rather make $40,000 a year at a job they love than $100,000 a year at a job they think is boring”. The report went on to say “millenials responded with increased trust and loyalty”.
Both organisations and employees have increasing expectations. Companies want committed staff, employees want a purpose. Providing that purpose can be hard to demonstrate but can be a big differentiator in making your company an employer of choice in the battle for talent.
What contributes to this concept of purpose? Millenials are seeking a values match with their employer- transparency, ethical behaviour, a contribution to the wider community, a fair and appreciative working environment and, crucially, opportunities for career and self-development.
Total Company Coaching provides everyone in an organisation their own virtual coach with online access to over 30 development programmes and a unique bank of knowledge, thought-leadership and expert advice from business leaders, psychologists and self-development gurus.
And as part of the DOIT 20/20 mission to help 20 million people, across 20 countries by 2020, millenials can feel a true sense of helping the wider community. For every licence sold, the employee’s family receives a matching licence as does a charity of the organisation’s choice.